Victoria's Secret PINK- Pinkapalooza- Santa Monica Pier- July 17

Victoria's Secret PINK is throwing a huge party - PINKAPALOOZA - at the Santa Monica Pier on July 17th.


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Fall Out Boy will be performing a free concert and 15,000 guests are expected to attend. The first 3,000 people to come by with party passes will enjoy free rides and games all night long. Lots of fun prizes and cool VS PINK items from the new collection will be given away!


Party passes can be found on http://www.vspink.com/.

VICTORIA’S SECRET PINK PARTIES AT THE PIER

WITH A SPECIAL PERFORMANCE FROM FALL OUT BOY FOR PINKAPALOOZA

Hosted by the New VS PINK Model Behati Prinsloo at the Santa Monica Pier

To Celebrate the Launch of Victoria’s Secret PINK’s NEW Collegiate Collection

WHO: Everyone’s favorite rockers, Fall Out Boy, will perform for Victoria’s Secret PINK customers and Los Angeles notables at the first-ever Pinkapalooza event thrown by Victoria’s Secret PINK. Launched nationwide in July 2004, Victoria’s Secret PINK is a lifestyle collection designed for young women that consists activewear, loungewear, sleepwear, lingerie and accessories.

WHAT: Victoria’s Secret PINK is celebrating the launch of their back-to-school collection with Fall Out Boy at L.A.’s legendary Santa Monica Pier. Hosted by Behati Prinsloo, VS PINK fans are invited to rock out with Fall Out Boy, compete in USC vs. UCLA rivalry games and be among the first to shop the brand’s newest collection. Guests can pick up their Pinkapalooza party passes at participating Victoria’s Secret PINK stores, from designated PINK street teams throughout the Los Angeles area or download on www.vspink.com. The party passes allow guests access into the party and FREE rides and games on a first come, first serve basis.

WHERE: Santa Monica Pier

WHEN: Thursday, July 17, 2008

Doors open at 5 PM, Fall Out Boy to perform at 9PM

MEDIA

OPPS: Victoria’s Secret PINK representatives and Behati Prinsloo, the new VS PINK model, will be available for pre or day-of interviews from Pinkapalooza.

CONTACT: Jill Borkan / Emily Shapoff

ALISON BROD PUBLIC RELATIONS

212-230-1800
Jill@alisonbrodpr.com
Emily@alisonbrodpr.com